CONTACT
Phone: (646) 783-8198
Email: ksivco@gmail.com

Content Strategist

PROFESSIONAL EXPERIENCE
FOX Digital
Homepage & Social Media Editor | Jan 2024 - Present | New York, NY
• Curate and package content across homepage and digital platforms, prioritizing stories based on performance and audience trends
• Write and refine headlines, create original visuals, and optimize layout to maximize engagement
• Manage content flow and placement, balancing editorial instincts with data insights
• Collaborate across editorial and production teams to align strategy with reader behavior and real-time trends

Hearst Digital
Senior Editor | Nov 2021 - Oct 2023 | Orlando, FL
• Produced and published digital content across web, app, and social platforms, optimizing for engagement and visibility
• Wrote headlines, push alerts, and social copy tailored to audience behavior and platform best practices
• Applied SEO and performance data to improve article packaging, recirculation, and homepage placement
• Edited videos and managed livestreams for high-interest events, adapting quickly to real-time content needs

Bluewater Creative Group, Inc.
Digital media company with a portfolio of news and lifestyle publications
Digital Editor | May 2018 - Aug 2021 | Orlando, FL
• Created digital content across articles, video, social, and branded platforms, supporting local lifestyle brands and campaigns
• Produced features, podcasts, and live event coverage — from field reporting to post-production
• Wrote SEO-optimized copy and developed content strategies that increased visibility and audience engagement
• Collaborated with creative and editorial teams to shape brand voice and deliver multi-platform storytelling

EDUCATION
University of Florida | December 2025 | Master of Arts in Mass Communications
• Concentration in Digital Strategy
• GPA: 3.7

Cornell University | May 2023 | Certificate of Audience Analytics

University of Central Florida | December 2020 | Bachelor of Arts in Broadcast Journalism
• Minors in Political Science, Digital Media

SKILLS
Homepage Strategy · SEO & Keyword Optimization · Editorial Planning · Audience Growth · Copywriting · Brand Voice Development · Chartbeat · Adobe Analytics · CMS · Airtable · AP Style · Social Media Management · Performance Analysis · Video & Photo Editing

CERTIFICATIONS
Google Analytics 4 Certified, HubSpot Content Marketing, Semrush SEO Foundations, Content Strategy Certificate – Northwestern University, Adobe Premiere Pro, Adobe Analytics, HubSpot Digital Marketing, HubSpot Inbound Marketing, HubSpot Search Engine Optimization

Katie Sivco runs national news coverage at scale — packaging stories, writing headlines and making the calls that keep audiences coming back.